Apple just gave 'Siri AI' its biggest upgrade ever whether iPhone users
asked for it or not

Date:
Mon, 08 Jun 2026 18:33:31 +0000

Description:
Apple's biggest Siri AI upgrade ever could transform the iPhone experience, but Im not convinced more AI is what users want.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Tim Cook has just brought down the curtain on his final WWDC as Apple CEO and much of the keynote was devoted to fixing one of the few stains on his otherwise remarkable Apple legacy: Apple Intelligence.

Cook knows Apple didnt get it right the first time. Now hes gone all out to fix that with the new iOS 27 sporting a fully AI-powered Siri that acts more as a proper digital companion rather than just a voice assistant. In a way, WWDC 2026 was his swan song as hes about to pass the reins of Apple over to its next CEO, John Ternus , on September 1. The new Gemini-powered Siri AI is packed with new features: it can look and respond to whatever is on your screen and dig deeper into apps via Voice Control. It can bring in data from your calendar, emails, contacts and notes when writing responses. Latest Videos From Watch full video here:

Drag your finger down from the top of the iPhone and you enter a new Search
or Ask interface for Siri AI. From here you can launch apps, write text messages, add events to your calendar, search the web using AI and more. It all adds up to being able to use Siri as the phone interface in a way that wasnt possible before.

The same is true for its use of AI in photo editing while previously Apple seemed to show distaste for AI being used to alter photos in a way that
looked real, now it has embraced it. You can now use generative AI to manipulate your photos, with features such as 'Extend', 'Enhance' and 'Reframe' that enable you to manipulate photos in a realistic way. Image Playground can now make realistic AI images. You may like Apple may add AI chatbots that run inside Siri here's why that's concerning Siris AI overhaul will be different to Apples rivals but unfinished iOS 27s new AI voice controls could finally make Siri feel smart

And all these new, enhanced, AI features and Siri AI will work across all Apples operating systems , so everything is integrated for the Apple user
that is fully invested in the Apple ecosystem. @techradar

original sound - TechRadar Do people really want all these AI features? While the initial launch of Apple Intelligence might have bombed, lets not forget that Apples previous AI woes have done nothing to affect Apples bottom line. In April, Apple posted Q2 revenue of $111.2 billion, up 17 percent year over year. At the same time the iPhone achieved a revenue record, fueled by demand for the iPhone 17 lineup. Get daily insight, inspiration and deals in your inbox Sign up for breaking news, reviews, opinion, top tech deals, and more. Contact me with news and offers from other Future brands Receive email from us on behalf of our trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

Thats simply outstanding, and shows that the company is still a massive revenue-generating machine. People still love iPhones despite Apple Intelligence, not because of it.

In a way, Apples push for stronger AI in its products is an odd one, because its clear that people will buy them regardless. But Apples big fear must be that if it doesnt act on AI now then it will eventually start to be more than just an existential threat to its iPhone sales. It cant afford to let competitors such as Google and Samsung get too far ahead.

If you ignore the Apple gloss for a minute and stop to think about it, the
new fully-integrated and AI-powered Siri in iOS 27 is, in fact, nothing revolutionary. The ability to search using AI, write emails, ask questions, etc, are all things that you can already do in apps like Gemini, Claude and ChatGPT theyre just being made more accessible. What to read next Apple is reinventing Siri to catch up to ChatGPT Apple is about to let you replace its AI with ChatGPT, Gemini, and Claude I asked Siri if it knew what to expect at WWDC 2026 and its answer was so predictably disappointing I really hope
Apple can fix this

The thing is, tiny changes in user experience can result in massive differences in how intuitive and easy to use a device feels. Apple knows this all too well, and its leveraging its decades-long expertise on phone design
to produce an experience that will take what people already love about the iPhone and make it better, or so it hopes. Embracing change Of course, we
wont really know if Apple's second run at AI is a success until the features launch and we get to use them day in, day out, which will be when the next iPhone is due to be released in the fall. The only question left is, do we trust Apple to get this right?

As the healthy sales of the iPhone 17 show, its not that people are crying
out for more AI features on their phone. And at times it feels like were all caught in this spiral of inevitability with AI: we have to have more of it because we have to have more of it.

And as the growing backlash to Google turning search into an AI-first experience, or the negative reaction to graduation speakers extolling the virtues of AI show, people dont necessarily like AI.

Apple's first attempt at AI faltered because it promised a future that wasn't ready. This time Apple looks far better prepared. But whether customers were asking for an AI-first iPhone is another question entirely. Apple seems to have decided that question no longer matters.

The only thing left to discover is whether users embrace the change, or
simply learn to live with it. Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds.



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Link to news story: https://www.techradar.com/ai-platforms-assistants/apple-intelligence/apple-jus t-gave-siri-ai-its-biggest-upgrade-ever-whether-iphone-users-asked-for-it-or-n ot


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