Amazon hikes Prime membership by up to 30% in Australia ahead of Black Friday and holiday sales

Date:
Wed, 21 Oct 2026 00:14:03 +0000

Description:
Three years after the last price increase, Amazon Australia is once again hiking Prime membership subscriptions to AU$12.99 per month or AU$99 per year.

FULL STORY ======================================================================Copy link Facebook X Whatsapp Reddit Pinterest Flipboard Threads Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter Amazon Prime subscriptions will increase to AU$12.99 per month or AU$99 per year, up from AU$9.99 and AU$79, respectively These prices are effective immediately for new subscribers,
while existing members will be charged starting from November 25 Inclusions and perks like Prime Video, Music Prime and sale events remain unchanged Amazon Australia has revealed its monthly Prime membership fee has increased from AU$9.99 to AU$12.99, effective immediately for new subscribers a significant 30% hike from the previous cost. The annual membership price also increases from AU$79 to AU$99, a 25% rise.

In emails sent to Prime members, Amazon said the new pricing reflects the growing range of products and benefits available through the service,
although the inclusions remain the same, including free and expedited delivery, Prime Video , Prime Music, Prime Reading, video games with Amazon Luna, and member-only events such as Prime Day and Prime Big Deal Days. Existing customers will continue to pay the usual AU$9.99 per month and the price increase will apply from their first membership renewal date on or
after November 25, 2026. Latest Videos From TechRadar Watch full video here:

In a statement, an Amazon spokesperson told TechRadar that this price change is specific to Australia and attributes it largely to the expanded delivery footprint, new Prime Video content and access to Alexa+.

"We are committed to growing the value of Prime for members, and in just the last six months we have brought Prime Free overnight delivery before 8am on hundreds of thousands of products to four cities, expanded Prime Free
Same-Day Delivery available now in nine regions across Australia, added new
TV series and movies to Prime Video plus live sport, given free access to Alexa+, provided exclusive deals through events like Prime Day, and more,"
the spokesperson said. You may like Disney announces new Disney+ and Hulu price hikes but they won't affect everyone yet Apple TV prices are going up again, and viewers say they've had enough The Google TV Streamer just got a huge 50% price hike in the US

"With the continued expansion of Prime member benefits, and so we can
continue growing the offering, we will change the price of Prime to $12.99
per month or $99 per year. Prime has never offered as much value for members as it does today."

This price hike comes just in time before Amazons own Black Friday sale in Australia , which we expect to start a few days before the actual Black
Friday date of November 27, and will run until Cyber Monday on November 30. Get daily insight, inspiration and deals in your inbox Sign up for breaking news, reviews, opinion, top tech deals, and more. Contact me with news and offers from other Future brands Receive email from us on behalf of our
trusted partners or sponsors By submitting your information you agree to the Terms & Conditions and Privacy Policy and are aged 16 or over.

While the US has seen multiple price increases recently, this is Amazons second round of hikes in Australia since launching in 2018 . Initially just AU$6.99 per month or AU$59 per year at launch, Amazon later bumped that up to AU$9.99 per month (43%) or AU$79 per year (34%) in May 2023 as more
inclusions were added. As mentioned, the price doesnt reflect better inclusions, which is surely going to factor into household costs for many regular Amazon shoppers.

Earlier this month, Amazon opened its third Sydney fulfilment centre located in western suburb of Horsley Park which is a 12-hour drive of 80% of Australia, meaning even more shoppers will benefit from same-day delivery. Perhaps this goes some way in justifying a price increase, along with the
fact that Amazon typically offers the best prices on thousands of items even outside of major sales. However, with an additional AU$2 monthly payment to get rid of ads on Prime Video, this news is sure to sting some customers.

While the Amazon Black Friday sale in Australia isnt a Prime-exclusive event, the best prices will be for subscribers, so it does still pay to have a subscription. Thankfully, Amazon also makes it easy to cancel your subscription any time, although you wont be eligible for the usual 30-day
free trial if youre a returning customer. Today's best Amazon Prime deals Amazon Prime Video - Free Trial View at Amazon Amazon Prime - Monthly 8.99 /mth View at Amazon Amazon Prime - Yearly 95 /year View at Amazon Follow TechRadar on Google News and add us as a preferred source to get our expert news, reviews, and opinion in your feeds.



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Link to news story: https://www.techradar.com/seasonal-sales/amazon-hikes-prime-membership-by-up-t o-30-percent-in-australia-ahead-of-black-friday-and-holiday-sales


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